Course Overview:

This Web Marketing Search Engine Optimisation Training course, to be delivered in Limerick, is a 1 Day Programme designed as an internet marketing training course in Search Engine Marketing (SEM) incorporates Search Engine Optimisation (SEO) and Pay Per Click Marketing. SEO is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. This training focuses on the principles of SEO, demonstrating how you can use online marketing to drive customers to your site, achieve high search engine ranking and get the highest click-through rates from search engines.

Pay per click management (PPC management) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.  This part of the course clearly explains the advantages of running a Google AdWords campaign as part of a Google advertising initiative, how the process works with the most frequently used search engine, and most importantly how to monitor your results. You will be taken through a live tutorial to set up your own Google AdWords campaign.

Our Web Marketing Search Engine Optimisation Programme is also available for delivery as a Customised In-Company Course at clients faclities nationwide in Ireland, including Dublin, Cork, Limerick & Galway.

This Search Engine Marketing Course is for everyone wanting to improve their search engine ranking.